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Assessment 1
Assessment Topic: Position Paper - Literature Review
Word limit or equivalent: 2000 words
Assessment Method: Referenced Essay Format
Essential Assessment Information:
TURNITIN
Complete a literature review on a key aspect of one of the following theories or one aspect of the following theory:
Service quality theory
Your review should focus on the strategies used to successfully implement the selected theory into the workplace.
References should be drawn from at least ten key textbooks and recent journal articles and should demonstrate an understanding of your selected theory and include an overview of your topic and identification and synthesis of key writers and key ideas in that area. A reference list is required, this lists only the sources used and referenced in the essay.
A bibliography is not required.
Description of the managerial challenge
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