Compared and contrasted with the consumer decision process

Reference no: EM131218762

What are the most important takeaways from this article as they relate to the analysis of customer journey compared and contrasted with the consumer decision process?

I need 300 words.

Article: From touchpoints to journeys: Seeing the world as customers do, by Nicolas Maechler, Kevin Neher, and Robert Park.

Reference no: EM131218762

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