Reference no: EM133919353 , Length: word count:2500

Business Environment

Assessment Task - Internal and External Stakeholder Analysis

Learning Outcome 1: Analyse and synthesise the fundamentals of business practices in the contemporary environment.
Learning Outcome 2: Construct and justify a professional value proposition as a business practitioner.

Assessment Task
Critically analyse stakeholder theory in a real-life business or a project setting, with specific emphasis on relevant internal and external environment factors. In doing so, you are required to employ a stakeholder matrix and mapping techniques to determine the extent of stakeholder influence and interest.

Context
Stakeholder analysis is a technique for identifying stakeholders and analysing their roles in a given business or project scenario. The aim of the analysis is to map out and manage the stakeholders' level of influence and degree of interest. Stakeholder analysis can also be used to assess the relationships between different stakeholders, as well as the issues they care about in the internal and external business environments. Internal stakeholders are individuals or groups who are directly involved in a business/project and includes owners, board members, managers, employees, and investors. External stakeholders, such as customers, suppliers, competitors, society and government are stakeholders who are indirectly impacted and influenced by the business or project activities. Get expert-level assignment help in any subject.

Understanding both internal and external stakeholders of a business/project is important as it helps to:
engage and enhance communication with relevant stakeholders
reduce/prevent/manage risks, and identify opportunities
improve internal stakeholder commitment, and
improve business reputation amongst external stakeholders.

Instructions
Selection of the business or a project scenario
You are required to select a verifiable real-life business organisation or a specific business project in an industry related to your course of study/area of specialisation (e.g., MGPM, MEM, MBA, MBIS, GCBA).
The chosen business/project can be one that you have worked for or would like to work for in the future. Please note that the chosen business/project MUST be approved by your Learning Facilitator before it can be used in your Assessment 2 Discussion Forum activities, and Assessment 2 Report.

Assessment 2 Discussion Forum activity
As a crucial aspect of Assessment 2 report, you are REQUIRED to complete the following Discussion Forum Learning Activities of Modules 3.1, 3.2, 4.1 and 4.2:
Module 3.1 Learning Activity 1 Assessment 2 Discussion Forum Topic 1
Module 3.2 Learning Activity 1 Assessment 2 Discussion Forum Topic 2
Module 4.1 Learning Activity 1 Assessment 2 Discussion Forum Topic 3
Module 4.2 Learning Activity 1 Assessment 2 Discussion Forum Topic 4

Over four weeks (weeks 5-8), the learning activities requires you to address a given topic as it relates to your chosen business organisation or project, and subsequently post your responses in relevant discussion forums. In addition, on each Discussion Forum topic, you are also required to comment on the response posted by one of your peers in a dissimilar industry and business/project.

It is very important to NOTE that completion of these four mandatory discussion forum learning activities will help you to build-up/gather information and resources required for your Assessment 2 Report (stakeholder analysis).

Based on the selected business organisation or project, you are required to write up to 2500-words report on its internal and external stakeholder analysis.

Cover page: You may use the formal Torrens University coversheet. Or a simple one with student details (student name, ID, Subject code & name, Assessment number and title, Lecturer/LF).
Executive Summary: Provide a concise summary of the report in bullet points.
Table of Contents: Lists and page numbers of Tables, Figures and others.
Introduction: The aim of the report, and background information about the selected business/project.
Main body (address the dot-points below as headings)
Identify the functional areas of the business/project.
Present the macroeconomic scenario, outlook and organisation's survival.
Identify internal and external stakeholders, and their roles.
Identify the nature and degree of main stakeholders' influence and interests, including implications of conflicting interests.
Create and justify:
1. Main stakeholder matrix
2. Corresponding main stakeholder mapping
From the discussion forums, choose a peer's contribution, which MUST be in a dissimilar industry and business/project to yours. Against your peer's:
Compare your industry and business/project operations, including their competition landscape, and
Identify the main points of stakeholder dissimilarities, and analyse the differences in their interests and influences.
Conclusion: summarise the aim and findings of the report (there should not be any new information that was not captured in the introduction and main body in the conclusion).
References

Referencing
Please review and provide a minimum of 15 reference sources.