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One discussion post answer - 200 words min.
For your discussion post this week, visit YouTube to search for and view several past Super Bowl ads. Compare Super Bowl ads over the last few years.
Discuss what types of strategies were used. Have the strategies changed over time? If so, why do you think they have? If not, why not?
Which strategies do you think are the most successful?
What other trends should be considered when making the decision to operate within a specific market niche?
Put yourself in the position of an entrepreneur who is developing a new product or service to introduce into the market. Briefly describe the product.
Explain the concepts of cost per acquisition (CPA) and return on ad spend (ROAS), and why they are important to you.
Identify the top two leadership points you would want to share at the workshop, and discuss why you selected those points.
What are the differences between marketing in a developing and a developed market?
Compare and contrast at least two marketing tactics used in the campaign. Why do you think those tactics were chosen?
"Marketers are not doing enough in directing their target markets toward sustainable consumptions"
This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. It is a continuation of the marketing plan and students should review the Week 3 Learning T..
Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected..
MRKT 410 7980 Consumer Behavior:Did the consumer seek information about the product and about various brands? How was this information collected, and how much information was collected?Was the consumer searching for any advertisements for the prod..
How has the strategy and organization of Burberry evolved, as it decided to first offshore, and then reshore, some of its value infrastructure?
Compare marketing strategies to two competitors - Just compare the marketing strategies between JCPenny and these two competitors
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