Compare generalist and specialist sales forces

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Reference no: EM133353457

What factors should Maha Research Labs Private Limited (MRL) consider when deciding on its sales targets?

Discuss the different kinds of sales force structures and suggest an appropriate structure for MRL.

Compare generalist and specialist sales forces. Which structure should MRL follow?

Discuss the importance of sales territories. What process should MRL follow when designing its sales territories?

Reference no: EM133353457

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