Reference no: EM132522295 , Length: 3

Question 1: Compare and contrast new social media marketing trends with more traditional forms of advertising.

Choose a recent social media campaign, possibly one you interacted with. Below are some possible examples:

1. ALS #IceBucketChallenge
2. Always #LikeAGirl
3. Coca-Cola #ShareaCoke
4. IKEA bookbook video
5. McDonald's Super Bowl 2015
6. Taco Bell #OnlyInTheApp
7. Virgin America Boo videos

• Then consider an older commercial, before social media was (as big) an influence. You can look at famous ads on Youtube.

In a minimum of 3 pages, please do the following:

Question 2: Provide an introduction with a summary of the ads you have chosen, and an explanation of what the stated intent behind the ad is.

Question 3: From there, look at what the ad actually says (like a beer ad might actually be demonstrating that women are sex objects).

Question 4: Describe how social media plays into the intent and the actual message. What's different between the two you chose?

Question 5: What made the ads successful (or not successful)?

Question 6: What ideas and opinions do you have about the product or brand after reviewing the ads?

Question 7: What can we learn about how businesses use Twitter, Facebook, Linked In, etc. to communicate, network, broaden their customer base, and promote their products/services?

Question 8: Summarize your analysis.