Reference no: EM134042082 , Length: Word Count:3000

Question:

Writing a Strategic Proposal of 3000 words along with a client pitch.

Select a country that was not in International distributors list and selected Brazil. Now, we have to strategically analyse between 3 countries (on top of Brazil, select the 2 best competitor countries which doesn't currently sell the brand or have very limited distributor by doing a thorough comparative market analysis and then choose Brazil as the international distributor.

"International Marketing Decisions"

In addition to the key strategic tools, please do the comparative market analysis to consider key economic indicators such as Gross Domestic Product (GDP), GDP per capita, disposable income / purchasing power, population size, currency strength and stability, inflation, and other relevant economic factors. These indicators will help us compare the attractiveness and feasibility of each potential export market.

Please structure it like this(can be in table or anything that looks attractive, short and precise):

Comparative Market Analysis

1. Economic attractiveness
GDP
GDP per capita
Disposable income / purchasing power
Population and target consumer base
Currency strength and stability
Inflation
Consumer spending

2. PESTLE Analysis

3. Competitor Analysis
Existing toy brands
Educational/puzzle toy competitors
Pricing
Distribution channels
E-commerce presence
Product differentiation

4. Porter's Five Competitive Forces

5. SWOT Analysis