Company marketing strategy of anticipating

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Apple, for example, introduced the iPhone in 2007 as a result of the company's marketing strategy of anticipating its customers' requirements. Apple saw a need for a gadget that combined the functionality of a cell phone with the entertainment possibilities of a computer. As a result, they developed the iPhone, which transformed the way people used their phones. At the same time, consumer feedback has influenced how Apple markets its products. By responding to user input and trends, the company has been able to stay ahead of the curve, delivering new features and capabilities in its products depending on what consumers have expressed a desire for. Finally, marketing shapes and reflects consumer requirements and desires, resulting in a cycle in which marketers predict what their customers want and then respond to feedback and changing preferences. This cycle is an important aspect of the marketing process because it assists businesses in developing products and services that are personalized to the demands of their customers.

Reference no: EM133442995

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