Reference no: EM134014239

Question

Today's cars have computing capacity equal to 20 personal computers and can process up to twenty-five gigabytes of data every hour. GM is using some of that power to market products and services to drivers by making relevant offers as they move on down the road. Topics for discussion could include the types of offers that would be most effective for this technology, data privacy and safety issues. An interesting avenue to pursue could be whether there is even a need for this functionality in an automobile given that similar capabilities are all available on a smartphone. This becomes an even greater threat to the vehicle-specific systems as car manufacturers offer increasingly easier integration between the smartphone and the car's sound system.

1. Gas and food are obvious choices for the GM Marketplace. What are other types of retailers or brands that could be logically added to the service? What data that cars collect now or could collect would be helpful in targeting customers for a real time offer?

2. Thinking beyond consumer sales, what are other ways that GM could use collected data for revenue generation? What companies might be interested in purchasing that data for marketing their products outside of the in-vehicle context?