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Clearly identify the retailer existing target customer

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Reference no: EM132429140

You have just been hired as the assistant buyer of a retail chain store. Your first task on the job is to clearly identify the retailer's existing target customer. You will be serving as a buyer for only one gender. Please select either men or women and create a PowerPoint presentation that includes the following:

1. Demographics (age, income, household income, education, type of career, religion, and race)

2. Psychographics (lifestyle, social/leisure activities, preferred brands, preferred publications, and fashion taste)

3. All of the marketing techniques the retailer is using to stay connected with their customer; what is the retailer doing that is new and different?

4. A thorough target customer profile with information (text), images, links, and so forth

Attachment:- Zara Man-Demographics of Zara Man.rar

Reference no: EM132429140

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