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Choose a concept-model in strategic management

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Reference no: EM131426159

General Instructions - Please read carefully

Final Assessment

The Final Assessment is a 4500 words paper divided into two parts. It is strongly advised to start working on it early in the course.

The aim of the Final Assessment is for you to demonstrate your understanding of key concepts in strategic management and your capacity to craft a professional document. It will be very good preparation for your dissertation.

CHOOSE THE CONCEPT - ALLIANCES.

Part One (approx 3000 words)

Choose a concept/model in strategic management. You can choose the concept from the ones discussed in the course or you can choose another one. Examples of concepts are: core competencies, generic strategies, mergers and acquisitions, alliances, CSR, blue ocean strategy, etc.

Critically examine the concept: define the concept; identify when it was first discussed and what the arguments were for its creation; discuss how the concept then evolved by identifying the arguments for and against it over time and by noting any adaptations.

Explain how the concept fits today with other concepts of strategic management, and discuss how/if the concept is relevant or not to today's business challenges.

In Part One you must demonstrate you can research and develop a deep understanding of a concept by identifying, examining and challenging different views of it. You should reference a minimum of 10 academic sources: academic books and/or articles from academic journals that are peer-reviewed. This excludes textbooks, articles from business magazines and ‘popular' books you may find in airport bookstores, but you can use these as additional supporting references if needed.

All sources should be correctly referenced using the Harvard system, as for any professional academic document.

Part Two (approx 1500 words)

Present a real life case study of the concept that you chose in Part One ‘in action'. You can use your own organisation or an organisation of your choice - we recommend you use an organisation you are personally familiar with as it will be easier for you to ‘see inside' the organization -

I CHOOSE THE ORGANISATION - MAERSK LINES (shipping line). Look at LINER SHIPPING and see how MAERSK has formed the "2M ALLIANCE" with MSC. Must also discuss other alliances such as "Ocean Alliance" and "THE Alliance" and their shipping line.

The 2M alliance is a 10 year agreement from 2015 - 2025.

The Alliance and Ocean Alliance commences their service from 01 April 2017 until 2022.

Part Two should be like a mini-case study where you will present the situation of the organisation you choose, the issues faced, and how the concept was or is being used to solve the issues and raise the general performance of the organisation.

In Part Two, you must show you can integrate theory and practice. You do this by giving examples of the theory in action, and by evaluating the approach taken and how effective it was in delivering the desired results. By reflecting on events, you may even challenge the theory itself - From the events you describe, is the theory valid? How can it be improved?

Your report for the Final Assessment will be graded using the University's grading criteria of: Knowledge and Clarity of Reasoning; Interface between Theory and Practice in the Professional Context; Use of literature; Organisation of Material.

The overall structure should be as follows:
Cover Page
Table of Contents/List of Exhibits
Executive Summary
Main Report (within the 4,500 word limit as above)
Exhibits (if any)
List of references
Submissions should be machine readable and in MS-Word format only; submit only one file.

RKC is committed to fight plagiarism and we use extensively anti-plagiarism software. Do not use external sources without referencing them. Do not cut and paste the work of others. Do not copy the work of others.

1. Your grade will be based 100% on this final document, to which you will also receive written feedback.

2. Please ask any questions about the Final Assessment in the Forum.

Attachment:- Info on alliances.rar

Reference no: EM131426159

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Reviews

len1426159

3/14/2017 1:18:27 AM

I have attached the question paper "final assessment". Also attached some additional notes on alliances for tutot to peruse. To the Tutor: 1. The assignment is in two parts, Part 1 (3000 words) and Part 2 (1500 words). Abstract/Introduction/Conclusion/ Bibliography does not count into the word count. 2. Bibliography must be Harvard Style. 3. See notes in RED on question paper. 4. Below question - is the lecturer notes on what they looking for. 5. Below that is that marking allocation by the university. 6. Bibliography must contain a minimum of 10 peer reviewed articles/journals. There is a 10 day time frame, and as this is strategic management, please ensure due diligence and professionalism in academic writing and the main issue is TO ANSWER THE QUESTION. Would await first draft around.

len1426159

3/14/2017 1:17:58 AM

Knowledge and Clarity of Reasoning - Some defended knowledge of current, relevant issues. Limited development of arguments where lines of thought are discernible. Limited conclusions arising from premises. Interface between Theory and Practice in the Professional Context - Some articulation of the relationship between and critical analysis/evaluation of the significance of relevant theory to specific professional practice with some awareness of how each may be informed by the other.

len1426159

3/14/2017 1:17:45 AM

Use of literature - Exceptional, discerning and balanced range of key and peripheral primary and secondary sources demonstrating a very high level of critical evaluation and synthesis and the ability to challenge received wisdom in the subject. Outstanding evidence of wide reading on the subject and this is incorporated into novel conclusions. Organisation of Material - Exceptional clarity of presentation that demonstrates ability to attend to all detailed aspects of organisation and structure of discussion and all supporting evidence. The work has the qualities consistent with publishable material.

len1426159

3/14/2017 1:17:25 AM

Knowledge and Clarity of Reasoning - Exceptionally comprehensive knowledge base. Ability to discriminate and justify key issues and relate them to the wider context. Lines of thought are innovative and transparent and the arguments are confidently expressed to develop and synthesise compelling and novel conclusions. Conclusions drawn make a new contribution to the knowledge base of the discipline and there is clear evidence of originality in the work Innovative thinker. Interface between Theory and Practice in the Professional Context - Exceptional critical analysis of the interface between theory and practice, which evaluates and challenges theoretical adequacy and synthesises the development of professional practice. Exceptional evidence of self understanding which leads to creative and novel use of multiple frameworks for evaluation and synthesis and challenges current practice in the professional context.

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