Reference no: EM133434091
Question
1. Which of the following would be an example of a Watchdog audience? (Check ALL that apply)
People for the Ethical Treatment of Animals (PETA)
Walmart
Chevron Oil Co.
United Farm Workers (UFW)
The New York Times
2. It's acceptable to have typing errors in a business letter since only the recipient is reading it.
True
False
3. The "secondary audience" is described as ________________________.
the decision maker to act or not
those that route the message
those affected by the message
the external audience not directly affected by the message
4. When drafting with the audience in mind it was suggested to: (Check ALL that apply)
use spelling errors to get their attention
be polite
create goodwill
develop a "me-attitude"
develop reader benefits
5. Which of the following are examples of business writing: (Check ALL that apply)
memos
reports
using a cell phone
texting
using a landline phone
6. A "watchdog" audience is described as _______________.
An audience not directly affected by the message
An audience affected by the message
An audience that is the decision maker to act or not
An audience that routes the message
7. Which of the following are characteristic of a Gatekeeper audience? (Check ALL that apply)
Those that make the decisions to act or not
Those that route the message
Those affected by the message
Those that can determine if the message get sent
8. It's important to use unbiased language so that you don't offend others.
True
False
9. The annual report created by Nike, Inc. would be an example of which of the following?
A report
A sales message
A business proposal
A memo
10. When organizing your ideas for business writing, it is recommended to use the indirect method when you need to present ________________. (Check ALL that apply)
good news
bad news
to a hostile audience
to a superior
11. The following should be avoided when writing (or speaking) in business: (Check ALL that apply)
Ethnic bias
Racial bias
Sexist language
Neutral terms
12. The "primary audience" is defined as the decision maker. The one who determines to act or not.
True
False
13. What is Step 3 in the Three Stage Writing Process?
brainstorming
planning
drafting
revising