Categories of information affecting firm macro-environment

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Reference no: EM131604293

Identify different categories of information affecting the firm's macro-environment

a. Existing competitors

b. New Competition

c. Suppliers

d. Substitutes

e. Buyers

- Have the ability to decrease the firm's revenue.

- Recently began operating in the industry or will begin operating in the industry soon.

- Threatens the focus firm by reducing economic profits.

- Meet approximately the same customer needs but in different ways.

Reference no: EM131604293

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