Case study on a sport organisationor major sports event

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Reference no: EM132377327 , Length: word count : 2500

Assignment – Sport Brand Case Study

You are required to write a 2500-word individual case study on a Sport Organisationor major sports event and one of its major sponsors (top tier).

You should choose both a sports organisation or event that is large enough to have a major sponsor. Avoid choosing sports governing bodies such as FINA, FIBA, FIFIA, FIA etc. Please validate your choice with the subject coordinator should you be in any doubt.

The organisation cannot be the same as Assessment Task.

Instructions:

Your case study should include:

A brief summary of the sport organisation. Tip: Do more than rewrite the club’s website ‘About’ page.

Complete a SWOT on the sports organisation

Market Positioning – Sponsee and Sponsor

Audience / Fan base of Sponsee vs Sponsor Target Market

Values and Brand Attributes – what are they? Do they match?

Create a plausible ‘Schedule of Benefits’ & ‘Term Sheet’

Do not write an Introduction or Conclusion

Having read your draft it has a lot of unsubstantiated contentions. You have an extensive reference list none of which are cited in text. Looking at some of the titles I wonder why you chose them. Please be advised I check references for relevance.

Analysis is about explaining the why of things not just the what. Listing what one organisation does as part of its business operations is not an analysis of why it benefits from the partnership. It's closer to a re-write of a google search.

Define the key terms in the essay like market segmentation, brand awareness and positioning. You seem to be confusing their meaning. If you define them using an academic reference then you will get amrks for the definition and it will improve your analysis because you will apply the key theoretical points to the NBL case study.

Reference no: EM132377327

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