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Case analysis-consumers take a shine to apple inc

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Reference no: EM13914734

Case Analysis: Consumers Take a Shine to Apple Inc.

Read the case and answer the following questions regarding the Apple case of the textbook.

1) How has Apple implemented the marketing concept?

2) Describe the role of Apple stores as an important part of its marketing strategy?

3) What will Apple need to do to maintain product innovation and customer loyalty?

Reference no: EM13914734

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