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Imagine that you have decided to open a small ice cream stand on campus called "Ice-Campusades." You are very excited because you love ice cream (delicious!) and this is a fun way for you to apply your business and economics skills! Here is the first month's scenario--you order the same number (and the same variety) of ice creams each day from the ice cream suppliers, and your ice creams are always marked at $1.50 each. However, you notice that there are days when ice creams remain unsold but other days when there are not enough ice creams for the number of customers.
Use your knowledge of the factors that cause shifts in demand, and in a multi-paragraph essay, provide at least three reasons why ice cream sales fluctuate in this manner. (Apply only the factors you think are applicable to explaining this scenario.) Now assume that a month later, the school allows a competing student the right to sell ice creams on school property. (The number of students on campus remains largely unchanged.) What do you think will happen to the price of ice cream at your campus? Explain in detail.
Continuing to build your marketing plan, this assignment focuses on branding, pricing, and distribution of your product and service.
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Community Efforts and Managing Public Relatios
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1. Describe three factors that would cause a company to continue doing business in traditional ways and avoid electronic commerce. 2. How might managers use SWOT analysis to identify new applications for electronic commerce in their strategic busin..
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