Campaign consisting of series of infomercials demonstrating

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Questions

1. Will It Blend? is a viral marketing campaign consisting of a series of infomercials demonstrating the Blendtec line of blenders, especially the powerful Total Blender. In the show, Tom Dickson, the Blendtec founder, attempts to blend various unusual items in order to show off the power of his blender

This is an example of:

Emotion

Social currency

Practical value

Trigger

2. Which of the following is an example of the "foot in the door" effect?

a. College students are asked to take a group of juvenile delinquents on a zoo trip. After they agree to do so, they are asked to mentor one juvenile delinquent for a year.

b. You are asked to round up to the next dollar amount at the grocery checkout and donate the difference to a charity. After you say "sure," the cashier asks if you would like to buy a bag of a preassembled meal for a hungry family.

Both a and b

 

Reference no: EM133539712

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