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You are the brand manager at a large confectionary company. You have been asked to complete an analysis on a new product launch. The initial investment required for this new product is $100.
The following cashflows have been projected by the marketing team, over the next four years.
Year 1 $50 Year 2 40 Year 3 40 Year 4 15 Problme 1: Your finance partner has told you that the company's required rate of return is 15%. Calculate the Payback, the Discounted Payback, NPV and IRR for this new product launch.
Problme 2: In a brief paragraph, explain which methodology is the most effective and why? Would your thinking change if you were planning on changing roles within your company in the next 2-3years.
Financial Statement Analysis and Preparation
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T he focus of the report is to determine the extent to which you are comfortable relying on the financial statements as presented by management .
Computation of Free Cash Flow
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