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Best Buy (B) and Circuit City (C) are competitors in the consumer electronics market. Both have relatively large margins on plasma TV's. Essentially, they have driven up the price of such TV's well above marginal costs because consumers of these TVs tend to be wealthy, and thus tend to have less time, and thus tend to be less price sensitive. However, some consumers will shop around and thus each Firm could steal business from the other by cutting prices.
Circuit CityHold N Match Cut pricesBest Buy Hold and match prices B=8, C=8 B=4, C=10Best Buy Cut prices B=10, C=4 B=6, C=6
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