Cadbury transfers and amplifies distinctive

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Reference no: EM133313001

Question 1.

Customer Centric Focus- Describe the customer VALS of Cadbury's New Plant Bar. Determine relevant consumer 'insights' that led to the 'New Product Launch of Cadbury Plant Bar to support your answer.

Question 2.

Brand Codification remains the strongest leverage to ensure brand image transfer - Determine and explain how Cadbury transfers and amplifies a distinctive, unified brand message. Visitng the Cadbury Website might be very helpful.

Reference no: EM133313001

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