Reference no: EM133135557

BUSS-B 3005 Air Cargo Management - Middle East College

Level: 3

Learning Outcome 1: Understand, evaluate and make a full analysis of relevant developments in relation to the airfreight market/ chain (business environment);
Learning Outcome 2: Understand, evaluate and apply how airlines can maximise their profits and minimise their risks via revenue management strategies;
Learning Outcome 3: Make up an analysis and future perspective for the different market players of the airfreight supply chain and/ or airfreight market.

This task is specialized in logistics management. A supply chain case study involves transporting a product by air transport

Assignment Objective
The assignment will help student to understand the nuances of Air Cargo Management and to understand the aspects of making a choice between the various modes of transport and also understand the costing aspects of Air Cargo handling.

Assignment Task
Given below is a case study which the student will have to go through and answer the questions given below/ The student may use the data that is given in the annexure.

The Suhar project-case study

The assignment

Requirements
You will have to analyse the possibility of a feasible and desirable supply chain from Suhar to the different international destinations as required below. In other words you are being asked to assess the feasibility and desirability of the producer's plans.

Case questions
The case should give an answer to the following questions:
• Considering the growth of clusters and the need for connectivity to the appropriate modes, design the possible supply chain alternative(s) that are created by the dynamics of the location of production.

• Ensure that all suggestions are considered according to the following factors:
o feasibility in terms of the required services and allowed supply chain costs;

o and desirable in terms of CO2-reduction and other social costs?

• What should you recommend to this producer?

This assignment involves an analysis on three main parts:

A. Cluster analysis and development:
Cluster analysis requires an introduction of industrial clusters and their importance in the development of a port-city. What are the benefits of clusters and how do they develop infrastructure and modes around production centres?

B. Air cargo operations. Working out the calculations will allow you to identify the best possible option for the optimum supply chain design. You will need to consider the following for this:
a. pay load range.
b. full freighter types (sizes).
c. belly space in passenger (pax) operations.
d. planning and scheduling.

C. In your transport means analysis you have to take the following two scenarios into consideration:
Transportation of the total production (see availability and demand above) with a dedicated freighter operation between Suhar and other international destinations,

i. one of which should cover transport to Saudi Arabia (for this scenario you should take into account the road related constrictions - KSA is a relatively new destination for semiconductors, nevertheless it is an ideal market as it is close to production)

ii. and a transport alternatives to all the international destinations that you are given of in the case (for this scenario, you are given the flights from Suhar Airport. The choice of the international destination should determine requisite mode usage, schedules and plane types in order to undertake the appropriate calculations).

For both scenarios, you have to consider information from the case, such as background of the industry, lead time assumptions according to industry information, any queues that may be identified, such as customs, in-between warehousing and storage time, handling of goods amongst other.
After the international market has been selected, you are required to identify online the best alternative airports for as much direct and cost-effective operations as is possible. Once these have been selected, the flights and the airplane used for these have been identified,

D. Air cargo supply chain design including:
a. the involvement of all relevant market participants and their specific role in the supply chain.

b. all transshipment points and modal choices from the points of origin to the points of destination (please make sure to use pictures/ screenshots).

c. information flows and ICT.

d. allowable supply chain lead time.

e. Customer service aspects:
i. frequencies and lead times from origin to destination and (possible) variations in lead times.

ii. flexibility to adapt the supply of goods to demand developments in the consumer markets.

iii. continuous availability of supplying semiconductors according to demand.

Attachment:- Air Cargo Management.rar