BUS 520 Business Analytics and Decision Making Assignment

Assignment Help Other Subject

Reference no: EM132500653 , Length: 5 Pages

BUS 520 Business Analytics and Decision Making Assignment - Trident University, USA

Case - CONFIDENCE INTERVALS AND HYPOTHESIS TESTING

Assignment Overview - You are a consultant who works for the Diligent Consulting Group. In this Case, you are engaged on a consulting basis by Loving Organic Foods. In order to get a better idea of what might have motivated customers' buying habits you are asked to analyze a customer database. You realize the database is still incomplete, so you re-contact these customers and collect additional information. The database now includes "Annual Amount Spent on Organic Food," "Age," "Annual Income," "Number of People in the Household," and "Gender."

Case Assignment - Using Excel, generate descriptive statistics for these new variables: "Annual Income," "Number of People in the Household," and "Gender."

You have much more information about the customers than you did in the Module 1 Case. After you have reviewed the results generated above, write a report to your boss that briefly describes the results that you obtained. Please include the following in your report:

1. The descriptive statistics you generated.

2. Your interpretation of the descriptive statistics and any visual displays or other tools you used to analyze the data.

3. Your recommendation on how this new data might be used for marketing purposes.

4. Comment on whether this new recommendation is different than the one you provided in the Module 1 case. If so, explain why it is different.

5. Compare your statistical results from the new variables with those of the industry.

6. Lastly, your client argues that the amount of money spent on organic food is the same for females and males. You decide to test this at the a = 0.10 level, using a two-sample hypothesis test. You don't know the population standard deviation, but you assume they are the same. Run this test in Excel and interpret the results. Can you support your client's claim?

Written Report - Length requirements: 4-5 pages minimum (not including Cover and Reference pages). NOTE: You must submit 4-5 pages of written discussion and analysis. Provide a brief introduction to/background of the problem, similar to the introduction/background you provided in Module 1 Case.

Provide a brief description of organic food industry and target market characteristics such as their demographics, lifestyles, and shopping behaviors. This should be similar to the description you provided in Module 1 Case, but now you have more variables that you want to ensure you are able to compare to the industry data. Provide a written analysis that addresses each of requirements listed under the "Case Assignment" section.

Attachment:- Business Analytics and Decision Making Assignment & Data Files.rar

Reference no: EM132500653

Questions Cloud

Find the amount of gross margin for the merchandise is : Find The amount of gross margin for the merchandise is. Barney Company uses the perpetual inventory system. The company purchased $4,000 of merchandise

Determine the companys predetermined overhead rate : Using an activity-based costing approach, develop a new product cost for 1 pound of Mona Loa coffee and 1 pound of Malaysian coffee.

What training methods and delivery system msgis is using : What are the training methods and delivery system MSGI's is using, Evaluate MSGI's approach to training? How might the use of social media assist Mariam in.

BUS 520 Business Analytics and Decision Making Assignment : BUS 520 Business Analytics and Decision Making Assignment Help and Solution - Trident University, USA. Case - CONFIDENCE INTERVALS AND HYPOTHESIS TESTING

BIT357 Business Analysis Assignment : BIT357 Business Analysis Assignment Help and Solution, Melbourne Polytechnic - Assessment Writing Service - explain the key concepts of business analysis

Compute the relative proportion of each main cost category : Compute the relative proportion of each main cost category. determined that the total cost of upstream activities, including research

Compute the profit margin for trousers using abc : Determine the profit margin for trousers using ABC. Recently, Fleet Street conducted a further analysis of the trousers line of product

Demonstrate how garner arrives at the order-filling : What is the amount of loss (profit) per unit at the $404.55 selling price per unit for units sold to SC? Demonstrate how Garner arrives at the $54.32 order-fill

User Account

All Pages