Budgeted amount be allocated between ad radio advertising

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Top Toys is planning a new radio and TV advertising campaign. A radio commercial costs $300 and TV commercial costs $2000. A total budget of $ is allocated. To ensure that the campaign will have at least one radio and a one TV commercial the most that can be allocated to either medium cannot exceed 80% of total expenditure. It is estimated that the first radio comer will reach 5000 people, with each additional commercial reaching only 2,00 ones. For TV, the first commercial will reach 4,500 people and each addition one will reach 3,000. How should the budgeted amount be allocated between ad radio advertising?

a. Construct an LP tableau

b. Provide graphical illustration of the solution

c. Solve and verify your answer using excel solver. Report the solution table generated by the solver.

Reference no: EM13998479

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