Reference no: EM133839793 , Length: word count:1000

Creativity for Business

Assessment Brief 1

Introduction and Rationale

This assessment provides you with an opportunity to demonstrate your problem-solving, creativity skills, and your understanding of creativity in the wider sense. Presentations will be delivered online using Microsoft Teams. This is in response to an increased need to develop skills in communicating in a virtual environment. Get reliable assignment help from professional tutors!

From Week 7 onward, students will be expected to deliver presentations.

Assessment Brief

In groups of approximately 3 to 5, you are required to give a presentation of between 8 and 12 minutes. Your presentation must cover the following:

What (pathway-specific, if applicable) problem your group has worked on. Mention why it's an important problem.

What problem-solving strategy you're using.

Your analysis of the problem, showing you can use at least one problem definition technique and at least one root cause analysis technique.
Your ideation (showing you can use at least one idea generation technique), leading up to your identification of a tentative solution.

Students are required to create their presentations using PowerPoint and must include the PowerPoint file in their submission. Failure to do so will result in a failing grade for this assignment

Assessment Guidance

This guidance is numbered to correspond with the list of requirements, above.

Question 1. Briefly explain your problem and ‘set the scene' (provide contextual, background information). Ask yourself what information the audience needs to know to understand the rest of the presentation and how to most efficiently demonstrate why the problem is important.

Question 2. This step essentially provides the structure to the rest of your presentation, as the strategy is the framework within which you'll consider your problem. Whilst you should try to be critical in explaining why you've chosen a given strategy and ideally, then, compare and contrast several strategies, you may not have time to do this in detail. As a minimum, explain why your chosen strategy is appropriate in the given circumstance.

Question 3. Your analysis of the problem involves clearly defining what the problem is, or which aspect you will be focusing on, and trying to identify the root cause/s of the problem. Remember to be critical here in explaining why you've used a particular technique (ideally when considered against others), but more importantly make sure you are using the tools for their intended purpose and accurately. That is, make sure you're using problem definition tools for problem definition and root cause analysis tools for identifying the root cause/s, etc.

Question 4. Explain which idea generation tool/s you have used and why. Ideally include critical analysis of why you've chosen these techniques. You could show the ideas (solutions) you came up with and then explain which is your preferred option and why. Make it clear how this solution addresses the problem.

Note: You will receive a group mark. However, the module leader and seminar leaders reserve the right to amend an individual's mark where there is sufficient evidence that they have not participated fully in the assessment, including failing them entirely where there is evidence of negligible engagement.

Names and student numbers of People in the Group (please provide the names of everyone in your presentation group): Name of Presentation (topic): Please provide a short paragraph on your reflection of your topic, work, process, and result. Work together as a group to provide this.
Read the assessment brief individual
Get into groups group
Decide on a topic/problem for your presentation can start individually, group makes final decision
Do background reading on this topic from good quality sources, so you can explain the context of your topic and why it is important individual
Choose and justify a creative problem strategy (e.g., 8 Disciplines, see lecture 2) can start individually, group makes final decision
Conduct problem definition, ideally both CATWOE and 5Ws & H (see week 2 materials) start individually, group to review
Conduct root cause analysis, ideally both 5 Whys and Fishbone (see week 2 materials) start individually, group to review
Generate ideas to address your topic/problem, ideally using two idea generation techniques (e.g., a NESTA technique and Role storming) (see week 4 materials) start individually, group to review
Choose and justify your preferred solution start individually, group to review
Prepare the presentation individual & group - as planned
Practice delivering the presentation group
For the presentation:
Use PowerPoint - It's simple, professional, and recommended for this assignment. Avoid complex software that may cause technical issues.
Speak slowly and clearly - Do not just read from the slides. Engage with your audience and explain your points naturally.

CREATIVITY FOR BUSINESS PRESENTATION

SLIDE 1
Introduce the problem, background, TEAM
Why is it important?
Statistics to support the problem information required.
Show secondary research data.
Critical knowledge local, national, international supporting data.
Intext citation

SLIDE 2
Problem definition models used.
Be more specific what the actual problem is, using:
CATWOE and SW and H model (explain both, why choose one over the other)
Critical analysis (compare authors & theory)
Show your understanding and application to the problem.
In text citation.

SLIDE 3
Root Cause Analysis
Explain both models, linked to real world application.
Why choose one over the other model in your situation.
Link similar Root causes to your situation.
Show your critical analysis between 5 Whys/ Fishbone analysis (Compare authors and theory).
In text citation

SLIDE 4
Idea Generation
What techniques did you use and why?
Nesta, Role/Brainstorming, Thinking Hats, Blue Sky thinking, Story boarding etc. (Need two types and show critical analysis, compare authors & theory)
Show all possible viable ideas and solutions to the problem.
In text citation

SLIDE 5
Problem Solving strategies, Recommendations.
Which strategy did you choose and why?
PDCA, Polya (1945), 8D, Kepner Tegoe
Why using this model would succeed and why, also link to real world examples.
Show critical analysis (Compare authors & theory).
In text citation

SLIDE 6
Reflection
Think of long-term implications
Give reasoned justification of your solution.
What other models you might have or use in the future and why?
What have other authors said about your chosen topics, compare and contrast.
Think about the real-world implications.
In text citation

SLIDE 7
Reference
Full Harvard reference list in alphabetical order.

Harvard Referencing.