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In "What Was Volkswagen Thinking?" Jerry Useem (2016) presents Diane Vaughan's theory of the normalization of deviance and includes a variety of corporate examples that demonstrate the effect of her theory.
In your response, briefly explain Vaughan's theory. Explain how this type of communication within one of the organizations (Ford Motor Company, NASA, B.F. Goodrich, and Volkswagen) altered the behavior of the employees.
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Two topics are to be covered - one about theory and its impact in organization like Volkswagen.The latter is detailed in association with the theory.
In your response, briefly explain Vaughan’s theory. Explain how this type of communication within one of the organizations (Ford Motor Company, NASA, B.F. Goodrich, and Volkswagen) altered the behavior of the employees. Your response should be at least 500 words in length.
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It is also important to note that organizational leaders need to understand that the communication methods they choose to announce change can greatly impact employees' initial reactions.
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