Brief analysis of consumer perceptions and behaviour

Reference no: EM131212733 , Length: word count:3000 + 15 slides

You can select any small to medium size manufacturing in Australia.

Choose any ONE company from the following Industries:

- Business school in Australia/University in Australia
- Organic food
- Health and fitness industry
- Any tourist resort in Australia
- Farm House
- Any small to medium size manufacturing in Australia

This assignment is in report form with the following headings:
- Executive summary
- Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company
- Comments on both Micro and Macro environment
- Brief analysis of consumer perceptions and behaviour about the brand
- Marketing Mix (brief discussion)
- Your comments on the brand/company

- Use Harvard Referencing Style
- Research at least 5 to 6 academic articles on the topic
- For presentations, students need to be in the class on time even if you are presenting later in the session so the class is not disrupted. There is a danger of loosing 10% marks of your presentations if you do not follow the guidelines.
- Come in Formal Attire for presentation
- Every group needs to give the typed group members details to the lecturer before they start their presentation

Reference no: EM131212733

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