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Branding and marketing strategy to stay in the market

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Reference no: EM131281826 , Length:

Question 1: Since 1943 until todays date the Blue Star company is using the partnership strategy where is able to control the threat of new entrants and competition in the market.

It make partnership with companies like Eaton-Williams and Thales e-Security Ltd from UK, RheemMfg Co from USA, Hitachi and Jeol from Japan, ISA from Italy, made strategic partnerships with Motorola and Yokogawa.

Also, it used restructuring strategy and branding and marketing strategy to stay in the market

Attachment:- strategic_management_ibtisam.zip

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This is a 500 words assignment that talks about the marketing strategies of the Blue Star Company. The positive environment, strong leadership skills, diversity in the work along with constant efforts are some of the core essence behind making the company as one of the leading brand for manufacturing air-conditioners in India. Blue star market analysis was incredible which mostly focused on taking time to understand people psychology and developing business strategies accordingly. The work is written in Microsoft word with incited references and follows APA style of referencing.

Reference no: EM131281826

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len1281826

11/19/2016 12:26:59 AM

I want this assignment only part 4 and conclusion. Part 4 should be of 350 words. And conclusion 150 words. Total 500 words. Following are the attachments. First attachment is the assignment. Part 4 should link it with other parts And rest of the attachments are other parts. Please refer them and make the assignment. Only the part 4 in the assignment. And it should be linked with other parts 1,2,3 which are already attached in the email.

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