Brand cannibalization and ?retail channel omnification

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?Zeta is an American multinational retail corporation. To move ahead of its competitors and increase revenue, Zeta began to employ a system to determine which products to stock and at what prices, and how to advertise to draw target customers. The process employed by Zeta is called _____. a. ?brand cannibalization b. ?retail channel omnification c. ?click-and-connect d. ?big data analytics

Reference no: EM13985838

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