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Better quality of frosted flake for reason

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Reference no: EM132445328

Case 1: "Advertising and the Price of Eyeglasses" on pp. 340-341. This case really serves as background to the assignment on analysis of Frosted Flakes! So, analyze and respond to the questions below. You may even want to conduct a "taste test" survey of your families, if that will prove helpful, among Kellogg's Frosted Flakes and other brands (e.g., Ralston).

Does a registered trademark such as Tony the Tiger really add any informational value to the product, or is it more psychological in nature? Is this type of advertising the primary basis for such price differences of frosted flake brands?

Does one of the brand names that is more advertised denote a better quality of frosted flake for any reason?

Reference no: EM132445328

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