Best pricing strategy to use with the new product

Reference no: EM13206835

Before Kraft introduced Philadelphia Single Size Cream Cheese Spreads, it test marketed them in California markets to see if the amount of the serving was acceptable and to determine the best pricing strategy to use with the new product. This was an example of _____ research.

a. experimental
b. projective
c. observation
d. survey
e. source-based

Reference no: EM13206835

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