Benefits of an analytics-centric organization

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Reference no: EM133854878 , Length: word count:1200

Introduction to Business Analytics

Assessment -

Assessment Description

The assessment requires the generation of insight following the application of analytics tools.

Assessment Overview

Part A: Data Analysis and Descriptive Analytics (500 words & visualisations, 15 marks)

You are provided a data file containing characteristics relating to the exercise tracking of gym members.

You are to undertake descriptive analytics using the data file provided. The column headings are largely self-explanatory and can be further understood with a little research.

A Word report is to be completed with visualisations created in the infographic software of your choice - either Power BI or Tableau.

The following questions are to be answered for the data set provided:

Generate summary statistics for 3 of the variables in the data set, supported by visualisations. Provide a few paragraphs interpreting this data.

Use these summary statistics to develop a persona (a profile of a customer based on data) for both male and female gym members using the data provided. Provide a few paragraphs interpreting these personas

Generate 3 visualisations using the data provided with interpretation and insights of the visualisations produced and why you have produced these visualisations.

Identify which variables are positively correlated to "Experience Level" (3 is most experienced), along with supporting data. Provide an interpretation of the variables correlated with "Experience Level". This interpretation of the data includes what are the characteristics of experienced gym members.

Explain how you have dealt with cells containing missing data.

Part B: Data Management (300 words, 6 marks)

Please answer the following questions
Generate a data dictionary for the gym data in part A
Explain whether you would store the gym data from part A in a Data Warehouse, Data Hub or Data Lake. Provide a rationale for your decision. Get Professional Assignment Help Service Now!
Discuss the benefits of cloud storage for the gym data.
You will need to conduct independent research and consult resources provided in this subject. You must reference at least 1 slide from the course notes.

Part C: Leadership and organization of Analytics staff (400 words - 9 Marks)

Refer and provide citations from your Lecture notes for this section
In your own words, write a short paragraph (not dot points) on the benefits of an analytics-centric organization and characteristics of good analytics leadership.
In your own words, write a short paragraph (not dot points) comparing centralized versus decentralized ways of organizing analytics staff and the advantages and disadvantages of each one.
In your own words, write a short paragraph (not dot points) on how you would assess analytics capability in an organisation, considering recent developments in analytics.

Reference no: EM133854878

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