Benefits and costs of the database to its stakeholders

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Reference no: EM132655059 , Length: word count:1500

DATA4000 Introduction to Business Analytics - Kaplan Business School

Report and Presentation: My Health Record

Your Task
Consider below information regarding two case studies. Choose ONE of the two case studies and using the resources listed, together with your own research.

Option 1: Equifax
Option 2: Facebook

Part A: Industry Report (1500-1800 words)- Individual

You are required to choose one of the two options provided to you and evaluate the new scheme with a focus on data usability, security and other ethical considerations

Your report needs to be structured in line with the Kaplan Business School Report Writing Guide and address the following areas:
• Data Usability
• Benefits and costs of the database to its stakeholders.
• Descriptive, predictive and prescriptive applications of the data available and the data analytics software tools this would require.

• Data Security and privacy
• Data security, privacy and accuracy issues associated with the database.

• Ethical Considerations
• The ethical considerations behind whether the user has the option to opt in or opt out of having their data stored.
• Other ethical issues of gathering, maintaining and using the data.
• Use the sources below as well as your own research.

NOTE: Be mindful that your choice of company in Part A will greatly affect your reason behind which you absolutely need the data in Part B) 1.

Part B: Presentation

Instructions:
Students to prepare a presentation of 5 - 8 slides on below, record a video of them presentation the slides

Task:
Imagine that you are an analyst from one of the companies wanting to access the data generated by your chosen company in Part A for an analytics-based research project.

Create a presentation of approximately 5 minutes in which you are applying to use this data. Discuss the issues below, and imagine you are communicating this presentation to the government as your audience.

Consider:
1. Why you want the data and the resulting benefits to the community
2. How the data can be sourced ethically and securely
3. How you will keep the data safe and de-identify individuals, and
4. How you will visualise the results and add insights in an ethical way

Attachment:- Introduction to Business Analytics.rar

Reference no: EM132655059

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