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Based on the price elasticity matrix given below:
aqufresh colgate crest mentadent
quafresh. black 1 blank 2 0.8 2 .0
colgate 1.2 -3.5 1.5 1.5
crest 1.0 2.5 -3.2 1.8
mentadent 1.8 1.2 1.3 4.0
1. Assume that Aquafresh own price elasticity is -1.5 and that the Colgate cross price elasticity of demand with respect to Aquafresh price change is 1. How do you interpret the own and cross price elasticities?2. Which brand is Aquafresh mainly competing with? Explain using cross price elasticities in the price elasticity matrix.
3. Aquafresh main competitor: Explain :
4. Which brand has the highest brand equity/power? Explain using Clouts and Vulnerabilities of the four toothpaste brands.
5. Brand with the highest equity/power
Assume that population is 100 in year 1 and 102 in year 2. What is the growth rate of real GDP per capita? (Instructions: Round your answer to two decimal places.) The growth rate of the economy's real GDP per capita = %
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