Baked-goods plant, Ethics - You are the CEO of a

Baked-goods plant

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Reference no: EM13954692

Ethics - You are the CEO of a baked-goods plant located in the South Bronx. You have gotten into the doughnut business and your marketing Vice President suggests using a brand name that suggests that the doughnuts are made in the old fashioned way. She suggests using the brand name, “Grandma’s Old-Fashioned Bakery” to evoke the image of a simple bakery using healthy ingredients. Should the company use the brand name “Grandma’s Old-Fashioned Bakery” or not? Identify at least 3 courses of actions or alternatives.

Reference no: EM13954692

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