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1. Pick a brand. Attempt to identify its sources of brand equity. Assess its level of brand awareness and the strength, favorability, and uniqueness of its associations.
2. Which brands do you have the most resonance with? Why?
3. Can every brand achieve resonance with its customers? Why or why not?
4. Pick a brand. Assess the extent to which the brand is achieving the various benefits of brand equity.
5. Which companies do you think do a good job managing their customers? Why?
For a specific project, a financial manager computes the accounting return, payback, discounted cash flow valuation, profitability index, and internal rate of return: Which measure refers to the discount rate that causes the net present value of the ..
Investors should not hold foreign equities because they are more volatile and have been yielding lower returns than U.S. stocks in recent years. Home bias arises because investors face an additional risk when investing internationally-namely, currenc..
On March 31, 2013, Mike's Bike Shop had an outstanding accounts receivable of $19,000. Mike's sales are roughly evenly split between credit and cash sales, with the credit sales collected half in the month after the sale and the remainder 2 months af..
Compare the decision metrics NPV & IRR for the "no recovery of NWC" and "recovery of NWC" scenarios, stating which scenario best captures reality. Based on your answer, give the project a green or red light.
One year ago, you purchased a stock at a price of $32 a share. Today, you sold the stock and realized a total return of 25 percent. Your capital gain was $6 a share. What was your dividend yield on this stock?
Hamilton Processing Company uses a weighted-average process cost system and manufactures a single product—a premium rug shampoo and cleaner. The manufacturing activity for the month of October has just been completed. Cost Reconciliation Schedule Cos..
You need a new car and the dealer has offered you a price of $20,000, with the following payment options: (a) pay cash and receive a $2000 rebate, or (b) pay a $5000 down payment and finance the rest with a 0% APR loan over 30 months. But having just..
Distinguish between operating leases and financial leases. Would you be more likely to find an operating lease employed for a fleet of trucks or for a manufacturing plant? Explain
You are trying to decide whether to accept or reject a one-year project. The project is estimated to generate $5,000 in incremental gross profit, which includes $200 in depreciation. Incremental SG& A expense is $400. At a 35% tax rate, the after-tax..
You read in The Wall Street Journal that 30-day T-bills are currently yielding 4.5%. Your brother-in-law, a broker at Safe and Sound Securities, has given you the following estimates of current interest rate premiums: On the basis of these data, what..
Why do you suppose that lending for real estate purchases commonly take the form of mortgages instead of unsecured loans? what are the advantages to the borrower?
Discuss the efficient Market Hypothesis. Do you believe financial statement analysis can be performed in a way that provides significant advantage to an investor?
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