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This project is intended to encourage you to apply the concepts presented in this class to a real marketing issue. A recent Wall Street Journal article (“Cadillac subscription plan: GM tries a Netflix for cars at $1,500 a month”) tells about an interesting marketing effort within the automobile industry. You need to analyze the various strategic choices which have been made, and the strategies you would recommend going forward.
The following list addresses specific elements:
1. Research the topic. Develop a realistic understanding of the issues associated with pricing and promoting this type of business, and the advantages of various strategies.
2. Make strategic recommendations to at least one firm, particularly with regard to pricing and public relations efforts, and support those recommendations with good arguments.
Why is it important for decision makers to consider their attitudes toward risk?
Analyze the reasons why the short-term project that you have chosen might be ranked higher under the NPV criterion if the cost of capital is high, while the long-term project might be deemed better if the cost of capital is low.
In this assessment, you are asked to conduct a values and risk audit of an organisation with which you have had some association
Explain why a call option with zero exercise price is equivalent to the underlying stock, assuming no dividends on the stock during the life of the option.
Topic: Time Value of Money and Risk and return Analysis. Next, you need to write 2 pages, APA style, explaining the risk/return relationship for each security
Develop key success factors, budget, and forecasted financials, including a break-even chart. Create a risk management plan including contingency plans for the identified risks.
Use this analysis to develop an executive summary of the findings of your group and one recommendation. This summary will be presented to the mayor of New Orleans.
Determine the amortization schedule. Explain the risk characteristics of IO and PO strips. Determine the value of both IO and PO strips with a discount rate of 10 percent.
assume the project sponsor within a major corporation has championed a project for the past year and the concept was
Using only what you know in the information provided above, how could you still implement your strategy? What is this called? What is the price you would pay for this?
What are the advantages and disadvantages of using credit? Do you believe credit is the life blood of the economy? Please elaborate.
What is your arbitrage profit in dollars? At what implied cross-rate between CHF and CAD there will be no arbitrage opportunity?
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