Assignment - Project on Kimberly Clark case and datasets

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Reference no: EM132389739

Assignment - Project on Kimberly Clark case and datasets.

1. Use the questionnaire to fill in all the labels on of the datasets.

2. Use this case/datasets to answer both questions.

3. Submit your answers with relevant tables, graphs and interpretations along with the .sav with my name on it.

Questions -

1. Can the ratings of Diaper Dash brand (Overall_Quality(Q4a), Brand_I_Trust (Q4b), and Brand_I_Recommend (Q4c)) be explained in terms of the recorded demographic characteristics? Question 1 needs: 3 One way ANOVA + 2 Two way Anova

2. Can the mailer ratings (Info_New_Different (Q6), Info_Appropriate (Q7), Info_Believable (Q8), and Info_Under-standing (Q9)) be explained in terms of the recorded demographic characteristics? Question 2: Use Anova or Manova.

Recoded Demographic characteristics are (Age, education, marital status, ethinisity, household).

Attachment:- Assignment Files.rar

Reference no: EM132389739

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Reviews

len2389739

10/19/2019 4:01:43 AM

Homework/ Mini individual project On Kimberly Clark case and datasets pages 748-754 ( this is just info) 1. Use the questionnaire on page 751-754 to fill in all the labels on of the datasets.( name the values) !!!!DONE!!!...if you continue from my file!! 2. Use this case/datasets to answer both questions under Chapter 16 only (page 749 of course book). 3. Submit your answers with relevant tables, graphs and interpretations along with the .sav with my name on it (name: Theophilos Dimitriadis).

len2389739

10/19/2019 4:01:35 AM

Chapter 16 - Question number 1 needs (professor asked to do it this way): 3 One way ANOVA + 2 Two way Anova ( i have already done one 1 way ANOVA) Question number 2: Use Anova or Manova ( whatever is better) Recoded Demographic characteristics are (Age, education,marital status,ethinisity,household) Case 3.3 kimberly (SAV) is the recoded version of the data. The Output1.spv and Output.doc shows that i have already fill the labels, clear the missing values, did 1 One way Anova... for the first question only 2 one way anova and 2 two way anova is left to do.

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