Reference no: EM134017598 , Length: Word Count:1500

International Business Strategy

Assessment - Emerging Market Analysis

Learning Outcome 1: Undertake a systematic evaluation of the external global business environment.

Learning Outcome 2: Apply relevant theories, models and frameworks to assess international business opportunities.

Context:
This assessment focuses on the evaluation of opportunities and challenges for an ASX listed Australian business that intends to expand in an emerging market. Your role is to advise the senior management team about potential opportunities and challenges associated with the international expansion to an emerging market. To achieve this objective, you will be given an organisation from the Australian Stock Exchange website as well as an emerging market via an in-class announcement. You then need to undertake extensive research on the micro environment (i.e., the internal environment of the organisation) and the macro environment of Australia (i.e., the home country) and the emerging market (i.e., the host country). The purpose of this task is to compare and contrast the findings that emerge from your research to identify differences between the home country and the host country, and to spotlight the opportunities and challenges associated with the intended international expansion.

This assessment should help students build their knowledge and understanding of external environmental assessment, problem diagnosis, strategy development, and the consideration of micro and macro-level factors that influence the strategic decision of entering to an emerging market. Thus, it is expected that this assessment will equip students with a well-informed view of the nuances of international business environment and theories to guide the strategic options available to the firm while considering international expansion as their next growth path.

Instructions:
Conduct an in-depth analysis of the company and the political-legal, social-cultural, international economic, technological and natural environments of both Australia and the emerging market. Reflect on the significance of the identified differences in terms of the opportunities and challenges they present for the company's international expansion into the emerging market. Support your analysis using the theoretical frameworks covered in class. You are required to use only two frameworks that are most relevant for your research: one for analysing the external/macro environment analyses and another for evaluating the industry condition.

Suggested format:
Whilst the format may vary for your analysis, below is a suggested format:

TUA Assignment Coversheet (course, assignment title, student name/id, word count in main body)

TUA Academic Integrity Checklist with your name printed and signature.

Executive summary: between 150 and 200 words (excluded from the total word count). Discuss succinctly the overall purpose, analytical framework, key findings and strategic implications of those findings.

Table of Contents (list all main and sub-section headers and page number).

Introduction: Briefly discuss background of the organisation, its business, competitiveness, annual revenue, degree of competition in the local market, market share, position, etc. Suggested 300 words.

Country Analyses: Discuss the key descriptive information related to the microenvironment (i.e., the company's internal environment) and the macro-environment (i.e., the external environment of both the home and host countries). Additionally, provide an analysis of the overall industry conditions in the host country where the organisation operates. Suggested 800 words.

The company and its microenvironment, including relevant theoretical framework (see above).

Evaluation of the overall condition of the particular industry of the emerging market (i.e., the host country) and the theoretical framework (see above). Consider concepts related to market leader strategies and industry competitiveness where relevant.

The macro environment in which the company/organisation has to operate in the emerging market, including theoretical framework (see above).

Discussion: This section examines differences in the external business environment (e.g., using the PESTEL framework) between Australia and the emerging market, as well as the overall industry conditions in the emerging market. Critically evaluate these differences using relevant theoretical perspectives to provide insights for senior management. Explain how these differences impact the company's intended international expansion and outline how its resources and capabilities can be strategically leveraged to navigate the host country's operating environment and address market opportunities and/or challenges. Reference relevant aspects of strategic planning process when discussing expansion decisions. Suggested 300 words.

Conclusion. Your conclusion should align with your introduction, summarizing the key highlights that support your main findings. Focus on the most critical points, including new insights, significant facts, projections or a clear justification for the reader. Suggested 100 words.

Reference list. Provide a complete list of all resources cited in the text, formatted according to APA referencing guidelines. Refer to the detailed referencing instructions provided below for further details.

Appendix (not mandatory, any material that supports points made in the main body)