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Assess the impact of globalization on marketing activities

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Assignment: Discussion-Development and Marketing of Products and Services for Global Markets

Globalization is transforming the way products and services are marketed internationally. It affects international business activities, industries, products and services in different ways. Managers need to reevaluate constantly the marketing strategies and their portfolio of offerings, and decide what and when changes are needed.

Using the Argosy University online library resources, locate a minimum of four different scholarly sources on developing and marketing products for a globalized marketplace and:

• Assess the impact of globalization on marketing activities.

• Analyze the elements that can influence international promotional strategies and the choice of portfolio offerings.

• Examine the factors that can impact international distribution strategies.

• Give examples to illustrate your answers.

Reference no: EM131149134

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