Aspects would be part of customer enhanced need set

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Reference no: EM131392946

1. Which of the following aspects would be part of a customer’s enhanced need set?

Timing or frequency

Promotion and marketing communication

Related products or services

Help lines and product support

2. _____________ customization offers a standard, but customizable, product that is designed so that customers can alter it themselves.

Adaptive

Cosmetic

Collaborative

Transparent

3. What technique helps customization reduce a company’s all-in costs?

modularization

speculative manufacturing

make-to-forecast model

personalization

4. Which of the following characterizes mass customization (vs. mass production)?

economies of scale

make to forecast

speculative shipping costs

demand chain management

5. The difference between what customers want and what they’re willing to settle for is:

customer satisfaction

customer sacrifice

customer experience

customer dissatisfaction

Reference no: EM131392946

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