ASB4115 Management Research Assignment

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Reference no: EM132500937 , Length: word count:2000

ASB4115 Management Research Assignment - Bangor Business School - Bangor University, UK

TASK - Write a short Research Proposal.

You are a Research Consultant working for a University. Your Manager has asked you to draw up a proposal for research for a future study.

The title/ research question of the study is: How has the 2020 corona virus outbreak affected [some aspect of] business/ management practice?

You can adapt the question to focus on any aspect of business/ management that suitably fits your postgraduate degree programme (i.e. marketing, sales, SME, HRM, strategy, business operations and so on,.) e.g. How has the 2020 corona virus outbreak affected SME businesses in the UK?

You are required to do the following - Write a proposal for research:

Include your adapted title/ question (from above)

Provide a set of feasible aims (at least two) and a set of SMART objectives for the proposed research

Provide a brief background to the research question and discuss the context (e.g. UK? Europe? China?)

Identify the relevant academic field, and the key topic within the field

Introduce the field, key definitions and key theory through a short literature review

Propose an appropriate research methodology including; research strategy (e.g. case study, action research etc), research design (longitudinal/ cross-sectional; monomethod/ mixed method etc), sampling strategy (probability/ non-probability), types of data collection tools and types of analysis.

Consider any ethical issues and issues accessing organisations or research participants

Highlight any challenges/ hurdles (e.g. ethics, access, participant response rate etc)

Provide a timeline for research that is realistic and feasible.

Students are encouraged to revisit all of the weekly lectures, module textbook and Panopto recordings and use this to showcase their understanding and grasp of key research methods tools, techniques and concerns and the key elements of a research proposal.

Suggested word count for key sections - Word count 2000 words - Introduction, research question, aims, objectives and background 500 words, Short Literature review 800 words, Methodology 500 words, Issues 150 words, and Timeline 50 words.

Reference no: EM132500937

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