Appraise the range of control mechanisms

Assignment Help Other Subject

Reference no: EM133020719 , Length: word count:4000

Strategic Marketing

LO1. Appreciate the nature and purpose of strategic marketing planning in an increasingly dynamic environmental context which demands more effective targeted strategic responses
LO2. Appraise the importance of establishing the organisation's current position as a crucial input to strategy formulation, and critique potential strategic positions, based on an assessment of capabilities, competitive position and environmental knowledge, and vision
LO3. Appraise the range of control mechanisms that are deployed to ensure that plans result in activity levels that meet the stated objectives

Assessment 2

Assessment Structure

To follow the Marketing Strategy process detailed in our core text which flows from four questions..

1. Where are we now?
2. Where do we want to be?
3. How will we get there?
4. Did we get there?

This is shown in more detail on the diagram below. Please note that due to obvious issues of timing, for the purposes of this assessment, Question 4 -Did we get there?, will NOT be an evaluation but an appraisal of a range of control mechanisms that could be used. (You may have observed that this is closely in line with LO3 )

Attachment:- Strategic Marketing-Assessment 2.rar

Reference no: EM133020719

Questions Cloud

Appropriate transitional expressions : Use the following facts to construct a coherent paragraph with a topic sentence and appropriate transitional expressions in the supporting sentences.

Focusing on leading social media practices for learning : Focusing on leading social media practices for learning. How do you lead responsible use of social media? How do you deal with irresponsible use of social media

Enriching women lives while embracing change business case : Were you impressed by the concept behind the new Suite 13 digital tool? Looking ahead, do you expect Mary Kay's Independent Beauty Consultants (IBCs) to use dig

How supply chains remain competitive in complex environments : 1.1 Critically examine the various factors that may make finding the best system wide, or globally optimal, integrated solution difficult for your organisation

Appraise the range of control mechanisms : Appraise the range of control mechanisms that are deployed to ensure that plans result in activity levels that meet the stated objectives

Australia stock exchange : You are working for a company listed on the Australia Stock Exchange (ASX). Arthur Henderson is the Chairman of the board of directors. Mr Henderson considers t

Profitability net income of cafe : List three specific ways you might increase the profitability net income of your cafe.

What is the bargaining power of buyers : What is the Bargaining power of buyers of Online Dating Services Market(Dating apps). I want this to be specific and source citations are needed

Calculate and enter the probability that the sample mean : A company is having a new corporate website developed. In the final testing phase the download time to open the new home page is recorded for a large number of

User Account

All Pages