Applying the expected utility formula

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Can you please make a step by step on applying the Expected Utility Formula? The formula in the book is UTILITY of other Outcome= (p)(1)+(1-p)(0)=p. The example on the book (Quantitative Analysis for Management (11th)) is far simpler than this excercise (E-46). I will appreciate if you could lay it out step by step.

Reference no: EM131424783

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