Reference no: EM133247653

API Technology in Marketing

Application Program Interfaces (APIs) open access to a variety of software that application developers can use to extend the functionality of their applications or provide information that was previously inaccessible. Regarding mobile advertising, the API is used to help developers provide information to marketers by pushing that information to the dashboard. This API is very helpful for marketers to analyze data / information carried out on several media / platforms at once. Marketers can easily track the performance of advertising campaigns run with partners/vendors through their dashboards and then pull campaign performance data into their own platform.

Technically, the API represents the company receiving customer requests and needs that are made online and then helping to respond back to the customer. Prospective customers who use online platforms will select filters, enter keywords, and search for products on the search page where the API ensures that customers get what they want in their search. Great API performance is found on the Amazon platform, so it is very difficult to compete with Amazon. This platform gives customers what they are looking for the perfect time delay sign. The API is powered by machine learning so the Amazon API works flawlessly in the searches that its customers make.

With this technological sophistication, many manufacturers/companies that originally expected the services of retailers/retailers/distributors to market their products, now also function as focal companies (companies that manage their own supply chain, provide direct contact to end users/customers, and have bargaining power). - bid high).

Question

1. How can API & Machine Learning help the focal company?