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Corben Inc. has a successful brand with the name Crunz. The market size in which Crunz competes is $4 billion, and Crunz has generated sales of $400 million. It has a contribution margin of 30% and annual fixed costs of $20 million. Corben Inc. is thinking of introducing a new brand under the name of Zaturn. Zaturn will compete in the same market as Crunz. The annual fixed costs for this brand are expected to be $40 million.
If it is launched, Zaturn will capture 10% of the market. It has a contribution margin of 40%. Half of the sales of Zaturn will be cannibalized from the sales of Crunz. An alternative strategy for Corben Inc. is to cancel the introduction of Zaturn and instead to spend the $40 million (on an annual basis) to promote Crunz. This action is expected to increase the sales for Crunz by 50%. Both brands (Cruz and Zaturn) sell at the same price.
Where should the company spend the $40 million and why? Show all calculations!
Ratio Analysis - Calculate the current ratio, quick ratio, cash to current liabilities ratio, over a two-year period. Discuss and interpret the ratios that you calculated
List and explain the steps in the marketing research process. Trace a hypothetical study through the stages in this process. Distinguish between primary and secondary data. When should researchers collect each type of data? What is sampling? Explain ..
gringottsltd manufactures a product known as the nimbus 500. a large number of other companies also manufacture the
Jack and Jill determine that upon retirement, they will need to withdraw $70,000 annually at the end of each year for the next thirty years. They know that they can earn 4% each year on their investment. How much will Jack and Jill need in their reti..
What does it mean when we say that the correlation coefficient for two variables is -1? What does it mean if this value were zero? What does it mean if it were +1?
find a publicly-traded company on yahooreg finance by entering the company name in the search bar. some examples
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If projected net cash outflow for November is ($10,000), the beginning cash balance is $4,000, the minimum cash balance is $3,000, and the beginning loan balance is $8,000, what will be the cumulative loan balance at the end of November?
Calculate the options exercise value? What is the significance of this value and why is an investor willing to pay more than the exercise value for the option
What is a ruined cost. Why is it important to understand this concept when analyzing capital projects
Write a summary of the Article by Dash, Mihir and Anand Kumar; 'Exchange rate dynamics and Forex hedging strategies'; Investment Management and Financial Innovations.
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