Annual depreciation expense is expected to remain at

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Reference no: EM13576420

Relevant cash flows for a marketing campaign Marcus Tube, a manufacturer of high-quality aluminum tubing, has maintained stable sales and profits over the past 10 years. Although the market for aluminum tubing has been expanding by 3% per year, Marcus has been unsuccessful in sharing this growth. To increase its sales, the firm is considering an aggressive marketing campaign that centers on regularly running ads in all relevant trade journals and exhibiting products at all major regional and national trade shows. The campaign is expected to require an annual tax-deductible expenditure of $150,000 over the next 5 years. Sales revenue, as shown in the income statement for 2003 (below), totaled $20,000,000. If the proposed marketing campaign is not initiated, sales are expected to remain at this level in each of the next 5 years, 2004-2008. With the marketing campaign, sales are expected to rise to the levels shown in the accompanying table for each of the next 5 years; cost of goods sold is expected to remain at 80% of sales; general and administrative expense (exclusive of any marketing campaign outlays) is expected to remain at 10% of sales; and annual depreciation expense is expected to remain at $500,000. Assuming a 40% tax rate, find the relevant cash flows over the next 5 years associated with the proposed marketing campaign.

Marcus Tube
Income Statement
for the Year Ended December 31, 2003

Sales revenue

 

$20,000,000

Less: Cost of goods sold (80%)

 

16,000,000

Gross profits

 

$4,000,000

Less: Operating expenses

 

 

General and administrative expense (10%)

$2,000,000

 

Depreciation expense

500,000

 

Total operating expense

 

2,500,000

Net profits before taxes

 

$1,500,000

Less: Taxes (rate = 40%)

 

600,000

Net profits after taxes

 

$900,000

 

Marcus Tube

Sales Forecast

Year

Sales revenue

2004

$20,500,000

2005

21,000,000

2006

21,500,000

2007

22,500,000

2008

23,500,000

Reference no: EM13576420

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