Analyzing non-numeric data about peoples experiences

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Can you put this in simple terms and explain it in simple terms?

Qualitative research is a method of exploring real-world problems by gathering and analyzing non-numeric data about people's experiences, perceptions, and behaviors. It's often exploratory and open-ended, and uses methods like interviews, focus groups, questionnaires, observations, and content analysis. Qualitative research questions are often open-ended and ask for answers that are not easily put into numbers, such as "how" and "why". The goal is to gain a deep understanding of a specific organization or event, rather than a surface description of a large sample of a population.

Reference no: EM133738653

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