Reference no: EM132273670

Assignment: Planning and Marketing in Health Services Administration:

For this assignment, you will describe, Organize and analyze the strategies to book an interview with the media of your choosing, prepare for the media event, and handling radio and TV appearances. The paper will be 3 to 4 pages long.

Organizing and booking Interview: Meet the Press: Chapters 30 to 37.

Objective: For this assignment, you will describe, Organize and analyze the strategies to book an interview with the media of your choosing, prepare for the media event, and handling radio and TV appearances. The paper will be 3 to 4 pages long.

ASSIGNMENT GUIDELINES:

Students will critically measure the readings from Chapters 30 to 37 in your textbook. This assignment is planned to help you examination, evaluation, and apply the readings and strategies to your Marketing skill in your Health Care organization.

You need to read the article (in the additional weekly reading resources localize in the Syllabus and also in the Lectures link) assigned for week 5 and develop a 3-4 page paper reproducing your understanding and capability to apply the readings to your Health Care organization and Marketing. Each paper must be typewritten with 12-point font and double-spaced with standard margins. Follow APA format when referring to the selected articles and include a reference page.

EACH PAPER SHOULD INCLUDE THE FOLLOWING:

1. Introduction (25%) Provide a brief synopsis of the media you choose (Type, characteristics, workers) and the importance of this one to your market in the Health Care Facility.

2. Your Booking and Planning a media interview (50%)

a. Booking an Interview: mention and state the media of your choose, the date and time and how you get the booking.

b. Planning your presentation: mention and state the list of questions that your are going to answer.

c. Dressing the Part: What you should wear for this interview and why.

d. Prepare a checklist

e. It's show time: how the interview develop and progress.

3. Conclusion (15%)

Briefly summarize your thoughts about the advantages and disadvantages of a media interview, and provide a possible outcome for the Marketing department. How did these articles and Chapters influence your opinions about planning and marketing?

Evaluation will be based on how clearly you respond to the above, in particular:

a) The clarity with which you critique the case study;

b) The depth, scope, and organization of your paper; and,

c) Your conclusions, including a description of the impact of these marketing strategy on any Health Care Setting and the marketing projects.