Analyze the primary and secondary target markets

Assignment Help Other Subject

Reference no: EM131943926

Project Description: Assignment : Part A: Your Marketing Plan

At the end of this course, you will have created a marketing plan for a hypothetical product-based company. Each assignment focuses on a different section of the overall marketing plan. For Assignment 1, you will compile information on the company's background information, an environmental analysis, your company's short and long-term goals, and a SWOT analysis.

For information on Website analytics, visit Google Analytics.

Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.

Write a five to six (5-6) page paper in which you:

1. Write an introduction to your company. Describe your company, its location, and the product it makes or the service it provides.

2. Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.

3. Determine the primary and secondary target markets for your company. Next, analyze the primary and secondary target markets that you identified for your company. Be sure to cover the 4Ps, 5Cs and STP.

4. Decide the main goals that you would like to achieve within the next year (short term) and the main goals that you would like to achieve within the next five (5) years (long term). Determine the most appropriate ways to measure both short- and long-term goals.

Note: Consider the following metrics: tracking downloads of Website content, Website visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.

5. Develop both a SWOT analysis and needs analysis for your product. Each analysis should examine four (4) strengths, weaknesses, opportunities, and threats for your company.

6. Use at least four (4) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service.

Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.

Develop strategies to assess performance and achieve marketing goals.

Examine the marketing science of customer behavior and products in the marketing exchange process, and create dynamic strategies for competing.

Evaluate target customer segments and positioning products within these segments.

Use technology and information resources to research issues in marketing management.

Write clearly and concisely about marketing management using proper writing mechanics.

Reference no: EM131943926

Questions Cloud

Summarize key services provided by the organization : Organizational Performance Management Table - Provide a name of or link to a specific organization. Summarize key products or services provided

Emerge between changes in inflation and asset valuation : What relationship do you see emerge between changes in inflation and asset valuation?

Is the ksao necessary prior to hiring : Is the KSAO necessary prior to hiring, or can it be trained? What is the importance of each characteristic relative to the others?

Prepare a legal risk assessment of their business plan : The assignment requires to prepare a legal risk assessment of their business plan. Enough details should be provided to demonstrate awareness of the legal risks

Analyze the primary and secondary target markets : Analyze the primary and secondary target markets that you identified for your company. Be sure to cover the 4Ps, 5Cs and STP.

What is adhd and how does it affect kids in school : What is ADHD and how does it affect kids in school? The experience of puberty tends to vary based on gender. Compare physical maturation between girls and boys.

Explain why round-robin scheduling tends to favor cpu bound : TEC625 - Explain why Round-Robin scheduling tends to favor CPU bound processes over I/O bound ones and Compare the similarity and difference between process

What are the important beliefs in judaism : In our readings about Judaism, many Jewish beliefs are discussed and explained. What do you think are some of the more important beliefs in Judaism?

Describe how you could use one of its practices to improve : Describe how you could use one of its practices to improve a program or service at your college or another one that you are familiar with.

User Account

All Pages