Reference no: EM132241966
Use company Name ASDA Capstone Project
External Environmental Analysis
The capstone project is "Strategic Business Analysis: Developing a Plan for Growth." It requires you to assess an organization's business strategy, leadership system, global prospects, code of conduct, and profitable growth opportunities with an ethical emphasis.
The capstone project will require you to construct a detailed and well-thought-out analysis of a real-world business that employs many of the business theories, concepts, and relevant strategic analysis tools studied in the MBA program.
In Module 6, you analyzed the internal environment of your selected organization***(company Name ASDA)*** . In this module, you will analyze various aspects of its external environment.
Continue to gather information about your selected business organization***(company Name ASDA)***. Write an analysis that includes the following:
Please use the same ****company Name ASDA**** !!!!!!
1. Analyze the industry/market on the following parameters:
a.Economic characteristics
b.Key success factors
c.Trends and opportunities
d.5 forces analysis (Porter)
2. Analyze the organization's competitors, using the following:
a.Strategic group analysis
b.Competitive strength assessment (based on key success factors)
3. The summary should be 3-4 pages in length (excluding title page, abstract, and references).
4. Support your statements with at least two peer-reviewed resources. Cite your sources in APA format.